Selena Gomez has launched the first fragrance from her brand Rare Beauty, Rare Eau de Parfum, which is much more than just a perfume – it is a personal and emotional journey that reflects important moments and values in her life. Released in August 2025, the fragrance was created in collaboration with the acclaimed perfumer Jérôme Epinette. It is a warm and spicy gourmand scent that combines notes of caramel, pistachio and vanilla with the depth of ginger and sandalwood. The ergonomic bottle of this vegan-friendly Eau de Parfum is designed so that people with limited mobility can use it easily too – a reflection of Selena’s personal experience with lupus. In addition, Rare Beauty offers four Fragrance Layering Balms, which let you personalise the scent and make it unique for every wearer.

A scent for a new era: Rare Beauty’s first perfume

Singer, actress and entrepreneur Selena Gomez took her brand Rare Beauty into a new chapter by launching Rare Eau de Parfum on 7 August 2025. It is the brand’s first step into the world of fine fragrance and something more than just a new scent – it is an emotional and personal statement. Available at Sephora and on Rare Beauty’s official website, the fragrance was created by perfumer Jérôme Epinette, known for his work with brands such as Byredo and Sol de Janeiro. Made in France, it is vegan-friendly and dermatologically tested. Selena has shared that creating the scent was deeply personal for her and tied to significant moments in her life, such as her engagement to music producer Benny Blanco and the celebration of her 32nd birthday. It is a fragrance that invites wearers to celebrate their uniqueness and find joy in everyday moments.

Selena’s vision: beauty and self-acceptance

Founded in 2020, Rare Beauty is more than a cosmetics brand – it is a movement that promotes self-acceptance and mental wellbeing. Selena Gomez, who has spoken openly about her struggles with mental health issues and lupus, has created a brand that puts inclusivity and accessibility first. Rare Eau de Parfum continues this mission: the scent not only smells good but is designed so that people with limited mobility can use it comfortably too. The brand donates 1% of its sales to the Rare Impact Fund, which supports youth mental health initiatives around the world. The perfume reflects Selena’s commitment to creating products that help people feel good, emphasising that beauty means being at ease with yourself and valuing your uniqueness.

The composition: warmth and spice

Rare Eau de Parfum is a gourmand fragrance that combines sweet and spicy notes into a warm and multifaceted experience:

  • Top notes: caramel, pistachio, pink pepper – a sweet, nutty and slightly spicy opening.
  • Heart notes: vanilla, ginger, cocoa beans – a warm, spicy and deep heart.
  • Base notes: sandalwood, tonka beans, skin musk – a grounding and lasting finish.

The scent opens with a sweet burst of caramel and pistachio, balanced by the light spiciness of pink pepper. In the heart, vanilla and ginger add warm and unexpected depth, while cocoa brings a subtle chocolatey nuance. In the base, sandalwood and tonka beans give the fragrance a creamy and sensual finish that stays on the skin for a long time. It is a scent that is both nostalgic and contemporary, finding a balance between sweetness and spice. If you like warm vanilla fragrances, also read the article Black Opium: the magical duet of coffee and vanilla.

Top notes: caramel and pistachio

The first spray of Rare Eau de Parfum brings out the sweet and nutty combination of caramel and pistachio, reminiscent of a warm dessert melting on the skin. Pink pepper adds a light spicy spark that keeps the scent from becoming too sweet and creates a lively and inviting start. This trio of top notes is playful and joyful, recalling childhood sweets, yet is refined enough for an adult wearer. Within a few minutes these notes begin to soften and give way to the heart notes, but their initial sparkle stays in the memory as the youthful introduction to the scent.

Heart notes: vanilla and ginger

As the fragrance develops, the heart opens with an unexpected duo of vanilla and ginger. Vanilla brings a creamy and comforting sweetness, while ginger adds a sharp and spicy touch that keeps the scent fresh and lively. Cocoa adds a subtle chocolatey nuance that deepens the richness of the scent and makes the heart its soul. This combination is ideal for those looking for something warm but not too heavy – it suits quiet mornings as well as lively evenings.

Base notes: the depth of sandalwood

In the final chord, the depth of sandalwood, tonka beans and skin musk unfolds. Sandalwood brings a grounding, woody warmth, tonka beans add gourmand creaminess, and musk gives a soft and sensual finish that melts into the skin. These base notes create a lasting and intimate trail, making the scent a fitting companion for special occasions as well as everyday luxury. It is a fragrance that wraps around you and leaves behind a warm and irresistible aura. A similarly sweet and sensual take on vanilla is offered by Lancôme La Nuit Trésor Vanille Noire 2025.

Inclusive design: accessibility first

One of the most outstanding features of Rare Eau de Parfum is its ergonomic bottle, created in collaboration with hand therapists and packaging designers. Given Selena’s personal experience with lupus, which can affect hand mobility, the bottle is fitted with an easy-to-press sprayer that can be used with the palm, four fingers or even a single finger. This kind of inclusive design makes the fragrance accessible to a wider circle of people and underlines Rare Beauty’s commitment to beauty for everyone. The bottle is not only functional but also aesthetically beautiful, with rounded lines that reflect the warmth of the scent.

Personalisation: Fragrance Layering Balms

In addition to the Eau de Parfum, Rare Beauty introduced four Fragrance Layering Balms: Amber Vanilla, Floral Peony Blossom, Fresh Bergamot and Woody Oak. These balms let you personalise the scent – the balm is applied to the pulse points and the perfume is sprayed on top. Amber Vanilla adds creamy sweetness, Floral Peony Blossom brings floral tenderness, Fresh Bergamot gives citrusy freshness and Woody Oak deepens the woody notes. This innovative approach allows every wearer to create a unique scent experience that suits their mood and style.

Frequently asked questions

When was Rare Eau de Parfum released? On 7 August 2025, with early access in the Sephora app on 6 August.
What size is it available in? 50 ml Eau de Parfum, plus a smaller 10 ml travel bottle.
Is it vegan-friendly? Yes, the fragrance is vegan-friendly, paraben-free and dermatologically tested.

Final thought: why this scent speaks to you

Rare Eau de Parfum is a reflection of Selena Gomez’s heart and soul – a warm, spicy and deeply personal fragrance that invites you to celebrate your uniqueness. The notes of caramel, vanilla and sandalwood, balanced by the spiciness of ginger and pink pepper, offer a multifaceted experience for every moment. With its inclusive design and the balms that allow personalisation, this perfume is more than just a scent – it is a statement about beauty, accessibility and self-acceptance. Available at Sephora and on Rare Beauty’s website, it is your new way to shine. If you are looking for sweet fragrances with the same warmth, browse the ESSENSA selection of women’s perfumes or read the article Devotion Sacred Heart Limited Edition Dolce&Gabbana: a sweet ode to 2025.