Perfume is one of the most important accessories: it can give us confidence and make us feel special. But how do you choose the right perfume, one that suits both your personality and the latest trends?

Perfume trends in 2024

Natural ingredients

Natural ingredients remain popular and on trend. Many well-known perfume brands have launched new fragrances with a larger share of natural or organic ingredients. To learn how natural and synthetic fragrance materials differ, read the article Natural vs. synthetic perfumes.

Distinctive and personal scents

These days, people want to wear perfumes that are unique and express their personality. That is why distinctive scents that do not resemble others are becoming more and more popular.

Unisex fragrances

Unisex fragrances remain popular. They suit both men and women and are ideal for anyone who wants to add a little individuality to their fragrance wardrobe. We write about this in more detail in Scents that do not ask your gender.

In addition to these trends, the following products also gained popularity in 2024:

  • Fragrance sets – increasingly popular and ideal as a gift or for anyone who wants to try different scents.
  • Personalised perfumes – a trend that lets you create a one-of-a-kind scent. They are made according to your personal preferences, such as your favourite scents and notes.

How to choose the right perfume

  • Try before you buy. A perfume can smell quite different on skin than on paper, so it is important to test it before buying.
  • Think about your personality and taste. Choose a perfume that you like and that suits your personality.
  • Experiment with different scents. Do not be afraid to try different fragrances until you find the one that suits you best – you will find inspiration in our selection of women's perfumes and men's perfumes.
  • Think about the season and the occasion. Some scents suit certain seasons or events better.

How to wear perfume properly

  • Spray perfume on your pulse points.
  • Do not spray perfume directly on your face.
  • Do not use too much perfume.

Read more: The art of wearing perfume: tips, guides and concentrations

Tips for choosing a perfume in 2024

  • If you want a natural perfume, look for products with an organic or natural certification.
  • If you want a distinctive, personal perfume, try different scents until you find something you truly love.
  • If you want to wear a unisex fragrance, choose one that you like and that suits your style.